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COURSES

The Art of Cinematography Course

The Art of Cinematography is an online course, helping filmmakers around the world learn how to master the art of cinematography. This course will teach you how to master and manipulate light to create the most cinematic images possible. This course is designed to guide you through your early stages as a cinematographer by teaching you the fundamentals and theory of lighting as well as the core principles of cinematography. Welcome to the fast-track of becoming a master of the art of cinematography!

$199.00 USD
The Blueprint & The Art of Cinematography Course

Embark on the transformative journey of "The Blueprint: Building a Profitable Personal Brand and Creative Business," an all-encompassing online course. Designed to empower you in establishing a successful personal brand and creative business generating a yearly income of $100,000+ or more. With 10 comprehensive modules, this step-by-step roadmap covers every essential aspect. Gain practical knowledge, insider tips, and real-life examples that provide a deep understanding of the strategies leading to success. Engage with 70+ captivating videos, offering an immersive learning experience. From defining your brand identity to crafting compelling content, leveraging social media, building a loyal customer base, and monetizing your offerings, our videos cover it all. Access 100+ meticulously curated strategy guides and documents, serving as invaluable tools for implementation. Templates, checklists, and frameworks streamline your progress towards profitability. Upon completion, you'll possess the knowledge and skills to establish a thriving brand, surpassing $100,000 in annual income. Empowered with industry-proven strategies, you'll navigate the competitive landscape with confidence. This program accommodates individuals at all stages of their entrepreneurial journey. Whether you're a passionate beginner or an emerging entrepreneur seeking growth, this course is your catalyst. Unlock your entrepreneurial potential and turn your dreams into reality. Join us today and pave the way to a profitable and fulfilling personal brand and creative business. Take the first step now.

2 monthly payments of $500.00 USD

COACHING

AOF Coaching Program

A program designed to teach filmmakers how make $10K+ a month working with their dream clients in less than 120-days with the blueprint: my 10-step proven-formula to scale past $100K+ a year. This is a 4-month intensive program with private and confidential weekly coaching sessions with award-winning filmmaker and ACA certified high-performance Coach Kyle Loftus. Get exclusive access to our proprietary information, call scripts, email templates, sales strategies, and more.

$1,499.00 USD

FRAMEWORKS

How to Close the Deal: A 6-Step Framework to Selling Your Services

This is a detailed call script and outline on how to navigate your next lead call with a prospect. More over, this framework builds off of my 'Discover Call Mastery Script Framework: 6-Step Framework to Booking Every Lead' which I highly recommend you check out if you haven't already. You can find this framework in the resources section of The Art of Filmmaking Co. Also, If you haven't already, I highly recommend you join the AOF community, It's free and provides you exclusive access to workshops, freebies, frameworks like this and more. The goal of this document Is to give you all the tools and confidence you'll need to master the art of selling your services and booking every lead before they even hang up the phone. More specifically this document focuses on the art of the 'close'. This framework will help you position yourself as an expert and the best person for the project at hand. This will help you reframe your leads mindset and get them ready to Invest NOW. In this 6-step process we focus on tapping Into your leads emotions, logic and FOMO (fear of missing out), the three key factors Into one making a purchasing decision. We do this by focusing on the following: peaking interest, pricing, cost justifications, results & guarantees, and the close itself. Now, let's get you selling like crazy. Continue reading to learn how to close your next deal and earn more by tapping into your clients emotions and fear as well as leveraging your skills and expertise.

$9.99
Discovery Call Mastery Script: 6-Step Framework to Booking Every Lead

This is a detailed script on how to navigate your next discovery call with a prospect and/or lead. The goal of this document Is to help you build your confidence and provide you with a guided outline to mastering the art of selling your services and booking every lead before they even hang up the phone. Your approach and professionalism can have a major impact on the clientele you attract and book. The more you can appear as the 'expert' the more you will be able to leverage your skills and abilities as a creative to earn more. Look, I get it. Yes, we are creatives but we also have to be able to 'sell' our services or we will never get hired. Unfortunately, the sad truth is there is no correlation between being good at something and making money but there is a correlation between being good at marketing and making money. And yes, one of the key factors to booking your leads is getting them on the phone/video call or in a in-person meeting. This can really help you with selling your services because you can better read your prospect (tone, body language, verbal language, etc.) and thus lead the conversation where it needs to go. It's kind of like dating, you can't really date via text...eventually you NEED to meet and see If there Is a real connection. Is this making sense?

$29.99
5-Step Pricing Framework: 5 Pricing Hacks to Get Your Prospect Psychologically Ready to Buy

In this framework, '5-step Pricing Framework: 5 Pricing Hacks to Get Your Prospect Psychologically Ready to Buy' you are going to learn the 5 most psychologically effective techniques to getting a prospect In a mental state where they are ready and willing to buy from you. Did you know that 95% of purchasing decisions are made via the subconscious mind? Would you like to learn how you can best take advantage of that? Great, that Is why I have created this document here for you today. Today we are going to define my 5 favorite psychological hacks for getting prospects ready to sign the dotted line. The biggest problem we face Is that we CANNOT convince the lead to buy, we have to get them to subconsciously CONVINCE THEMSELVES that they need this product and/or service? You can't change someone else, they have to want to make the change themselves. Is this making sense? So, I bet your wondering something like, "Okay cool, but how do I get them to convince themselves?" This Is where the psychological techniques come Into play. Once you have gotten the lead on the phone or In-person the next step Is to get your prospect Into an emotional and reaction-based state. We can trigger this state by utilizing our 5 pricing hacks (price anchoring, charm pricing, odd-even pricing, decoy pricing, and center stage pricing) when discussing purchasing decisions with the prospect. This is one of my favorite frameworks for closing out a discovery call or simply booking my next production. Also, If you haven't I highly recommend you join the AOF community, It's free and provides you exclusive access to workshops, freebies, frameworks like this, and more. Now, let's get you selling like crazy.

$9.99
The Value of Time Framework: A Step-by-Step Guide on How & When to Hire Help

Here’s how to know if you are ready to hire a virtual assistant: Do you feel overwhelmed by all the work you have to do on a daily basis? Do you feel like you are constantly racing to “catch up” with your day? You might be ready to hire a VA so I want to share this framework because I know It will change the way you value yourself, your time, and thus free you to scale a 6+ figure creative biz.

$9.99
The Circle of Energy Framework: How to Maximize Your Happiness & Success as a Creative Entrepreneur

Have you ever been overwhelmed with work? Or maybe you have had a task you know you needed to do but you continued to procrastinate doing it because you had zero desire? If you’ve been concerned in the past that you can’t succeed because you can't get everything done or "manage your time" effectively? I want to put your mind at ease, you can do this you just need the right guide aka this framework!

$9.99
60+ Email Template Bundle For Content Creators

This is a digital downloaded zip file with over 60+ customized and automated emails for running your business more efficiently. All email templates are formatted in a word doc (Windows) and pages (Mac) for easy plug and play. All you have to do is replace the links and blank lines with the necessary information and then you can send your email off. Get your emails done in minutes with this incredible bundle of templated emailed built out for the everyday content creator and entrepreneur. Now with this custom bundle you can respond to nearly every possible email you will receive in a matter of minutes. We have custom email templates that cover everything from new project inquiries to people seeking a partnership, etc.

$19.99

RESOURCES

50+ Email Template Bundle for Content Creators Use the code: COACHKAL50 at checkout for 50% OFF

Download our bundle of over 50+ customized email templates optimized for content creators. Save time and send off more professional emails in a matter of seconds. Easy plug and play, no apps or additional software needed.

$19.99
My Favorites LUT's for Color-grading

Download my favorite LUT's, presets and more from our store. These digital products will help you create a unique style and look that sets you apart from the crowd.

$20+
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Join The Art of Filmmaking

Teaching creatives around the world how to go from freelancer to FULL-TIME Filmmaker. Join us and get early access to our latest courses, exclusive discounts, freebies, and so much more.